Building a brand takes a deliberate effort as getting brand ac- ceptance by the customers cannot be left to chance. It means active effort is needed in influencing the customers to think in a certain way about a productive.

The fast moving consumer goods sector in our country has become highly competitive, with products coming from both local and foreign manufacturers. In order to remain at the cut- ting edge of competition, innovative ways of

approaching the market are a must.

We design tailor made activation programs that guarantee tangible results. The product activations take many forms; use of promoters at store fronts, open market selling in high den- sity areas and use of events such as road shows.